paid search manager

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Job Description

citizenM is an affordable luxury hotel chain for mobile citizens of the world. With a style that will knock your socks off, we offer citizens a real home from home, plus the world’s fluffiest pillows. Our typical guest is a frequent traveler who is quality and design-driven, and value-conscious. We currently have hotels in the Netherlands, France, UK, Switzerland, Denmark, USA, and Asia, with more to come soon. We are proud to put hospitality back into the hospitality industry and have received numerous awards for our groundbreaking approach. We like to do things differently. This means our hotels are not traditional… and neither are our support offices. We’re open-minded, with kind hearts and global minds.

The paid search marketing manager is responsible for the creation, optimizing and control of the International search roadmap of Global Search Engine Advertising (SEA) and execution over more than 20 markets.

We are looking for a proactive candidate with a strong vision and proven track record in SEA; someone who gets energy from making a real impact in a fast-growing organization like citizenM. You are performance driven, looking at opportunities and want to build up a strong appearance in the key search engines.
This role will focus primarily on our paid search channels – Google Ads & Microsoft Ads and will work with Growth Marketing Managers to support campaigns across the marketing funnel against defined and measurable KPIs as well as help to drive our direct web booking share. This role will also work closely with our wider marketing team (e.g. analytics, creative, inbound) to coordinate strategies across paid & organic search channels.

You will be part of a growing Digital Marketing and CRM team, building up the inhouse knowledge and working closely with professional international agencies and have direct contact with our account management team of Google.

We can offer you a great, motivated and driven team in a dynamic environment where you can contribute with your knowledge, energy, and previous experiences to really put your mark on the business.

key responsibilities

Responsible for the overall roadmap of Search Engine Advertising (SEA)

Optimize the global search campaigns with an yearly budget of > EUR 2,5M

Be a hands-on expert on paid social channels and campaigns, with the ability to manage and grow accounts, apply best practice principles, and leverage any latest  techniques

Work to clearly defined goals and KPIs to track, measure, and improve performance over time

Work closely with the SEO marketing manager to expand our integrated search approach and reach our target audience at the right time in their search journey

Operational development of the Search Engine Advertising 4 languages and over 20 markets

Identification of new growth opportunities and translating ideas into business cases

Work closely with other colleagues working on CX, web/app development,  CRO specialist, Business Intelligence  and Ecommerce teams.

Partner with the Demand/revenu team to identify, and provide feedback on top-performing hotels, occupancy-levels and market trends
qualifications / skills

Solid experience with SEA/PPC, both strategic, tactical as well as handson

Ambition have direct reports, in the form of an intern or junior operational execution

Solid knowledge of Google Analytics, Google Datastudio, SA360

Experience with Google Hotel Ads or Google Shopping is a pre

Strong analytical skills with a high understanding of numbers and their interpretation

Work experience in eCommerce(retailer or agency) or travel industry

Up to date with the latest trends and best practices in digital marketing and measurement

Fluency in English (verbal & written)

Bachelor’s degree in business marketing, economics, business(or similar)

Google AdWords Professional qualifications
what’s in it for you?

Perks and special rates when booking our hotels for personal trips
Stay in our luxury hotels when travelling to citizenM cities for work

Personal and professional development opportunities and programmes

Latest tech devices and all the tools you need to be successful in your role

Commuting travel costs covered (by car or public transport)

Pension and cycle to work scheme available

Subsidized fresh daily lunches at our support office

Varied team days and social events (from food trucks and quizzes at the office to parties on boats)

Spacious office in a historic building surrounded by gardens
locations / hours

Voorschoten Support Office. Hybrid remore is possible, not fully remote.
We actively seek applications from qualified individuals and groups who are under-represented in the workplace, whether in relation to religion, ethnicity, age, gender identity, sexual orientation or disability. We’re also happy to make accommodations in the interview process and beyond to best suit the needs and strengths of disabled people and neurodivergent individuals. If you require accommodations, please add a note in your application and we will work together to find the best solution possible.