Bettina Kast

Head of UX

About Candidate

I’m a creative, independent, human-centered German-Bosnian designer, strategist, mentor, researcher, inventor, innovator, and IxDA Local Leader based in Amsterdam, The Netherlands.

I’m on a mission to make the world more human, engaging, and understandable. My work brings clarity, simplicity, change, new perspectives, audience growth and satisfaction.

Personal characteristics

curious, creative, collaborative, analytical, pro-active, self-motivated, authentic, empathetic, thoughtful, perseverant, resolute, methodical, open, honest, trustworthy


  • 20+ years strategic design and communication (B2B, B2B2C)
  • 11+ years leading enterprise design in R&D for SaaS, low-code platforms, with foci on enterprise AI, data products collaborating across multiple time zones in agile/scrum environments (remote and onsite) and across the organization
  • 11+ working in corporate range in size from 800+ to 6K+ employees supporting up to 5K+ customers (SMEs + Fortune 500s) and up to 200+ million users
  • 10+ years branding, corporate design, interactive media and entertainment
  • 10+ experience working in start-up environments, with entrepreneurs, with/within distributed, agile, multicultural teams range in size from 2-60+ members
  • 1+ year experience as interim product owner
  • 1+ year experience management experience (5 direct reports)


  • Completed 200+ projects range in budgets from USD 1K+ to USD 2+ million
  • Delivered designs used by 5000+ customers (of which most of the Fortune 500s) and with up to 200 million users ranging from consumer audiences, over business, technical, and power users
  • won patent award and was awarded a patent
  • shipped a video game
  • graduated with degree in design


  • human-centered design
  • cross-functional collaboration
  • design leadership
  • data products (dashboards, visualization, etc.)
  • strategy
  • research
  • mentoring


  • design, research, strategy, design management
  • product-, service-, system-, process-, digital-, business model innovation
  • UX, customer experience (CX), customer engagement


  • Design processes and methodologies
  • Design principles
  • Design systems, web design, software interfaces, interface design
  • HTML
  • CSS
  • Data literacy
  • Color theory and application across all media
  • SaaS, Low-code enterprise platforms
  • Big data, ETL, Event streams, data modeling, interaction history, data warehousing
  • Developer experience, Call Centers, KYC, Marketing automation, enterprise decision management
  • WCAG 2.1, EAA, ADA, UK Equality Act
  • Responsible AI, EU AI Act
  • ML, descriptive, predictive, and prescriptive analytics (predictive scores, self-learning models) NLP, Sentiment analysis, voice AI, Co-Pilot, Process Mining, BI, workforce Intelligence, RPA, generative AI


Hard skills
  • Research (qualitative, primary, secondary, generative, evaluative)
  • Translating insights into designs
  • Defining scope and vision
  • Conceiving and developing concepts
  • UI
  • UX
  • Information Architecture (iA)
  • Interaction Design (IxD)
  • Wireframes (low, mid, and high fidelity)
  • Rapid prototyping (mixed media, digital, interactive, installations)
  • Validating designs, MVPs
  • Corporate design, Branding
  • Typography, Layout, Information Design, visual design, data visualization
  • Prompt engineering
Soft skills
  • Providing and receiving design critique
  • Communication (visual, written, verbal)
  • Listening and observational skills
  • Collaboration, Co-creation
  • Product Innovation
  • Leading design initiatives, planning
  • Persuasion, and influencing
  • Coaching, motivating, and mentoring designers
  • Building and delivering presentations
  • Managing stakeholders
  • Identifying synergies
Technology skills
  • Adobe CC
  • Apple Keynote, QuickTime, iMovie
  • Figma, Sketch, Axure RP Pro, Balsamiq
  • Mac OS
  • MS Office
  • Mural, Miro, FigJam
  • Whiteboard, sticky notes, and markers
  • Generative AI tools (chatGPT, Firefly, Claude)


  • Egnlish (Fluent)
  • German (Fluent)
  • Dutch (Level B1+)

Interested in

hybrid, in-office, collaboration, design maturity, innovation, strategy, research, analytics, data-driven customer-centricity, quality, growth, technology, aerospace, fintech, science




Diplom-Designer (FH) 2004
University of Applied Sciences Schwäbisch Gmünd, Germany

Graduated with degree in design

Work & Experience

Principal UX Product Designer March 1, 2022 - October 1, 2023

Pegasystems Inc. is an American technology company based in Cambridge, Massachusetts, USA. Pegasystems develops enterprise software for Fortune 500 companies. Its product portfolio contains a low-code platform with AI-powered decisioning, customer service, 1:1 customer engagement.

Sr. UX & Data Visualization Designer November 1, 2018 - February 1, 2022

Provide research, insight, and data communication skills to help improve Pega's data visualisation and business intelligence capabilities

Senior UX Designer July 1, 2015 - November 1, 2018

Act as product owner + in an unofficial managerial role: Mentoring, + overseeing the work of one designer, + one scrum team

Designer & Design Consultant March 1, 2010 - November 1, 2011

Worked with various customers, including Coca-Cola, Sprite, MusiGames, Rocket Ninja, Virtual Toys, and Streamline Media Group, to deliver immersively, and interactive experiences for consumer audiences

Marketing & Communications Manager April 1, 2008 - November 1, 2009
Streamline Studios B.V.

Streamline Studios is a leading international studio delivering interactive entertainment productions.

Senior Creative Designer April 1, 2006 - March 1, 2008
Streamline Studios B.V.

Corporate, web, print, + interaction design

Creative Designer October 1, 2005 - March 1, 2008
Streamline Studios B.V.

Corporate design, web design, + interaction design for interactive entertainment products

Freelance Designer April 1, 2004 - September 1, 2005
Various clients

Corporate design, design + development of interactive flash websites


Patent Award for Patent: Connecting graphical shapes using gestures 2017

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