HEAD OF MARKETING (F/M/X)

November 10, 2022
Urgent
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Job Description

Iptor
Website
Iptor offers cloud-based ERP software solutions. We help
customers grow to their full potential – and beyond.


SUPPORTING OUR GROWTH PLANS FROM THE MARKETING SIDE
Ready to join a team with ambitious targets?

As a leading provider of cloud solutions for Distribution and Publishing businesses, we will take already established and
leading products from their current markets into new ones.

YOUR HELP AND CONTRIBUTIONS TO OUR JOURNEY
As Head of Marketing leading our young and dynamic marketing team, you will have a
front-row seat on our journey. Together with Sales, Customer Success, and Product Management teams, you will be developing, managing, and engaging lead generation
campaigns – picking and choosing the perfect mix of tools and marketing channels. We
will test, fail, and succeed together as a team:
Some important aspects along the journey are:
– Segment Marketing plans and programs to generate demand
– Measuring KPI and OKR achievements via Scorecard and CRM
– Segmentation, market intelligence sources and marketing database
– Lead generation and lead nurturing campaigns using marketing automation
– Lead conversion through campaign assets for Sales and Customer Success
– Managing marketing budgets for new customer acquisition and growth
– Managing creation of compelling digital activities and assets for email, online
(target) marketing, social media, and digital advertisement together with external
partners and agencies
– Strategies for target segments to drive online traffic
– Coordination of roadshows, lead generation events, fairs, and customer
conferences together with our event agency
– Becoming an Iptor ambassador on social media channels such as LinkedIn,
Twitter, and Instagram

YOUR TALENTS
We are looking for someone that would like to make a difference and be part of the exciting journey in front of us. Whether it’s your journey, your career trajectory, or your
passion, we would like to hear about it. In addition, there is a wide range of talents that
you can bring into your work and life as an Iptorian:
– You already have experience in Marketing or a related Marketing field – using
the various marketing mix tools and tactics from target marketing, social
marketing, direct marketing, or event marketing
– Experience in leading, mentoring, and inspiring other marketing professionals
– Digital and social media are part of your lifestyle
– You have a strong sense of diversity and social responsibility to map and
challenge our marketing activities and our Corporate Social Responsibility
standards (Iptor CSR)
– We don’t expect you to be a graphical designer, however you should have a
good eye for design and you love to pay attention to details
– You don’t have to write a book – but a standard copy text will not result in
sleepless nights for you
– CRM and Marketing Automation (starting with email marketing) are a given for
you in today’s marketing world. The same applies to main standard Microsoft
apps.
And if those talents are combined with the right personality and skills to work in a
highly dynamic team, we can’t wait to have you on board:
– Detail-orientated
– Data and KPIs are not scary words for you
– Critical thinking
– Excellent verbal and written communications skills in English and German
– Ability to grasp concepts and ideas quickly, along with the confidence to fail and
learn fast
– And the most important: Passion

AND YOU WILL BE DOING ALL THAT WITH THE OPTION TO SURF DURING A LUNCH BREAK OR TEST THE FRESH POWDER SNOW BEFORE STARTING THE WORK IN THE MORNING.