Develop and design content and demand generation programs together with our Business Development, Sales, UX, and Medical Affairs teams
Administration of Hubspot CMS: Website pages, SEO content
Demand Generation/Customer Journey: Forms / lead capturing, workflows for nurturing, automations (CRM based) – building and automating our internal sales and services processes
Closely collaborate with partner marketing teams (e.g. Siemens, 3M, GE) to design and implement global marketing campaigns and initiatives to support joint sales strategies
Administration of Hubspot CRM: User management, property and object management, reporting & dashboards, contact management and listing
Define and own the end-to-end lead development process and optimization
Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length
Execute marketing campaigns, analyze and optimize their effectiveness and performance with granular tracking across relevant KPIs (impressions, clicks, leads, revenue, etc.)
Develop content along the buyer’s journey to strengthen our product on the market
Evaluate our inbound and outbound marketing strategies according to market research
Requirements
Proven experience in B2B and SaaS marketing and demand generation
Bachelor’s degree in Marketing, Business Administration or similar, Master’s degree is a plus
Fluent in German and English, both verbally and in writing
Extensive experience with CRM tools and systems (ideally a strong Hubspot experience record – or similar tool, e.g. Salesforce)
Experience in the medical industry and in medical content writing – including content SEO knowledge
Strong self-drive as well as strong communication and presentation skills
Benefits
The opportunity to contribute to a cutting-edge medical software product with rapid growth and significant funding from top-tier investors and EU grants
Joining a positive, highly skilled, and international team with a strong focus on quality
Exposure to and collaboration with top players in the Healthcare industry
Enjoy maximal flexibility by hybrid working from our Munich office or 100% remote from Germany or the UK
30 days paid vacation
A variety of employee benefits: Workaction, Company Events, Jobrad and LinkedIn Learning
