citizenM is an affordable luxury hotel chain for mobile citizens of the world. With a style that will knock your socks off, we offer citizens a real home from home, plus the world’s fluffiest pillows. Our typical guest is a frequent traveler who is quality and design-driven, and value-conscious. We currently have hotels in the Netherlands, France, UK, Switzerland, Denmark, USA, and Asia, with more to come soon. We are proud to put hospitality back into the hospitality industry and have received numerous awards for our groundbreaking approach. We like to do things differently. This means our hotels are not traditional… and neither are our support offices. We’re open-minded, with kind hearts and global minds.
As a data analyst on the digital channels domain you will have the opportunity to work citizenM’s rich data sources, with a main focus on all data in our data platform. You will be preparing dashboards and performing in depth analysis to provide insights for product owners on the performance of digital products (website, app, kiosk and in-room iPad) across all phases of the customer journey. This way you will be supporting them on making more data driven decisions and prioritize the product backlog based on what brings most value to business and customer. .
This role is part of the Business Intelligence Team, where you will be working closely with all functions in the team to transform data into wisdom for all disciplines within citizenM. As part of that you will closely collaborate with the teams responsible for the digital products, but also with all the stakeholders involved, from other data teams to business and brand teams.
support the digital product team with relevant data and insights for their decisions and priorities in an agile way;
align metrics between different stakeholders to have a single source of truth
collaborate with different teams members, like data frontend developers, application developers and software testers to identify and keep tracking of current and new features;
develop dashboards in PowerBI which allow relevant teams to generate insights and track performance for citizenM’s digital channels;
identify the requests for consumer insights and separate the nice-to-knows from the need-to-knows;
translate these requests into valid research questions;
work with big data sets in our data platform to generate the required insights;
you are able to translate these outcomes into useful insights and to prepare proposals for metrics and solutions;
you will apply different data visualization and storytelling techniques in order to convey the message;
in this role you should have a curious mind and will analyze data proactively in order to propose areas in need for insights and in order to seize business opportunities;
you will work closely with the digital product teams so you should understand what is happening at citizenM digital strategy and be able to collaborate with several layers within the organization to identify opportunities.
qualifications / skills
a genuine passion for data and the ability to combine analytical data skills with business knowledge
a bachelor (masters preferred) degree, preferably in the field of data analytics, data science or business analytics
relevant experience within the domain of digital channels such as websites and apps.
experience with analytics tools like: Google Analytics, Google Tag Manager, Firebase
have a basic understanding the way websites/apps are tagged and tracked using debugging tools
proven proficiency in the use of PowerBI or similar tools
decent understanding of relational modeling and relational databases (mainly SQL)
basic experience with a statistical (data science) programming language for advanced analytics, such as R or Python is a plus
attention to detail and a creative mindset
ability to succeed in both collaborative and independent work environments
strong communication skills – both written and oral – in order to convey complex analytical results clearly
you’re eager to understand and learn about operational processes and the data that is generated through these processes
experience with an agile way of working
what’s in it for you?
Perks and special rates when booking our hotels for personal trips
Personal and professional development opportunities
Latest tech devices and all the tools you need to be successful in your role
Commuting travel costs covered (by car or public transport)
Pension and cycle to work scheme available
Subsidized fresh daily lunches at our support office
Flexible public holidays
Employee assistance program
Varied team days and social events (from food trucks and quizzes at the office to parties on boats)
Spacious office in a historic building surrounded by gardens
locations / hours
Voorschoten Support office. Hybrid working is possible, not fully remote.
We actively seek applications from qualified individuals and groups who are under-represented in the workplace, whether in relation to religion, ethnicity, age, gender identity, sexual orientation or disability. We’re also happy to make accommodations in the interview process and beyond to best suit the needs and strengths of disabled people and neurodivergent individuals. If you require accommodations, please add a note in your application and we will work together to find the best solution possible.