Local entrepreneurship efforts attractive in tough economic times

Posted by | 28 April, 2012 | Business models, Startups

Original post by CHANNEL 3000

MADISON, Wis. -

With Wisconsin's economy struggling to crawl out of a deep recession, the need for innovation and ideas has never been stronger.

A weekend event at Madison College brought together more than 100 entrepreneurs, one of whom might have the next big idea.

The innovation challenge was part of what’s called "Startup Weekend."

On Friday, participants pitched their ideas and then voted to choose the top 15.

Then, they got to work attempting to bring the ideas to market.

John Detloff was one of the participants. He said he's trying to develop a mobile app that he’s calling "Find Fresh." The idea behind the app is to help Dane County Farmers’ Market visitors connect with the food they want.

"We did a lot of brainstorming Friday night trying to figure out what we wanted to do," said Detloff. "If they come with a product in mind, or a list of fruits or vegetables they're interested in bringing home, we're going to be able to direct them to the vendors they want."

A winning idea, perhaps, but the Find Fresh team isn't alone.

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