InternshipINTERNSHIP GLOBAL EVENTS AND COMMUNICATIONS
About the Company:
Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.
Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the Tommy Hilfiger and Hilfiger Denim brands, with a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s and kids’ sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process.
Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 17,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 115 countries and more than 1,600 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were US $6.5 billion in 2015.
Department and Team Description:
The TH Marketing & Communications department has three key objectives:
Keep the brand aspirational by delivering strong campaign executions that attract a younger consumer 20-35 yrs, in order to drive traffic and conversion to on-line and off-line stores
Be a pro-active business partner by developing a strong market launch and campaign assets, guidelines and tools to support the markets in growing their wholesale business
Act responsible for the overall marketing budget by collaborating across teams and pro-actively provide solutions. Respect the budget for your own team and projects.
Its scope includes setting strategies, providing direction and servicing the needs of its “clients”: divisions, countries, departments, licensing partners and senior management. It is the point of liaison between client needs, the brand, and the final consumer.
Our core competences cover a wide variety of capabilities: brand management, corporate communications, advertising, media management, promotion management, trade marketing, campaign creation, in-store marketing (POS), digital marketing, event management, sponsoring, PR management and celebrity endorsement.
Communications is responsible for corporate & internal communications, event management, sponsoring, PR and celebrity endorsements. The team ensures there is appropriate press coverage to drive the Tommy Hilfiger brand.
The Intern is responsible for supporting the Events Managers and Events Coordinator in overseeing the planning, organization, production, budget control and internal reporting of all internal and external events. The scope of this role is global (multi-region), with a focus on EMEA.
Support the events manager and events coordinator in event organization
Have a basic understanding of the objectives of the Marketing & Communications department – driving the brand, consumer engagement and traffic both online and offline – and the supporting role of the Events and Corporate Communications team in delivering that
Proactively provide suggestions on how to improve events
Events within scope:
In-store consumer events
Campaign, capsule collection and product launch events
Brand ambassador personal appearances (in-store, with retail partners, or other promotional events)
Internal staff presentations
Other special brand initiatives
In addition to the aforementioned, the Intern will have the following responsibilities:
Support the Global Event Managers in all event-related tasks
Research event spaces, organize site inspections and coordinate venue management, including location database
Coordinate event logistics, including the preparation of presentations and materials
Support in the creation of pre and post-event evaluations
Liaise with internal parties and coordinate with external parties
Lead the following projects:
Global event guidelines
Outfit / basement inventory
Desired Skills and Job Requirements:
Start date for the internship: January/February 2018. Duration: 6 months
The candidate should be enrolled in a university for the entire period of internship.
The candidate should be eligible to work in the EU.
Educational requirements: University-level studies in business and/or communications
Work experience within a corporate events department or event agency is beneficial
Production background for photo and video creation is beneficial
Background in PR / communications is beneficial
Flexible, with no “nine to five” mentality
Proactive and hands-on
Open minded and resourceful
Focused on quality and has an eye for detail
Fluent in English, both written and spoken form
Strong communication skills
Responsive and service minded
Knowledge of lifestyle / fashion / music trends
Up-to-date on social media developments and trends
Excellent organizational skills
Working knowledge of Microsoft Office programs; Excel, PowerPoint and Keynote
This role is highly logistical. Experience in coordinating group and associated logistics (such as event registration reports, engagement with department heads on team registration and requirements, transfer logistics including oversight during event, etc…) is appreciated and beneficial.
Our behavioral competences:
: Be bold, Make the Impossible Possible, Drive Innovation, Drive sustainable growth, Be proactive, Embrace change
: Prioritize our product, Build positive & long-term working relationships, Be customer and consumer centric, Be detailed
: Be accountable, Seek solutions, Be resourceful, Be responsible
: Think & act within the matrix, Lead by example, Be clear, Inspire & empower others, Build global networks
: Be inclusive, Support diversity, Be open-minded, Foster trust, Have a positive impact on people and the environment
How to Applyhttp://global.tommy.com/int/en/careers/find-a-job/job-applications-europe/find-a-job/nl04101--internship-global-events-and-communications--amsterdam
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