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10 Apr 2017

Full-timeContent Marketing Manager B2B (m/w)

Project A – Posted by ProjectA Berlin, Berlin, Germany

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Job Description

Project A is a Berlin-based early-stage investor and operational VC in the digital technology space. With financial support and operational expertise, Project A helps startups to build up competences in key areas such as IT/Product, Performance Marketing, Business Intelligence and Organization Building, and thus contributes to their sustainable success. Project A supports entrepreneurs in building companies such as Catawiki, Contorion, Eyeota,, Nu3, Spryker, Tictail, WorldRemit, and ZenMate.

We are looking for:
A new team member for one of our portfolio companies.

Content Marketing Manager B2B (m/f)

Your Tasks
Meet and exceed a monthly quota of MQLs from SEO and inbound content marketing
Leverage an in­depth understanding of our buyer’s journey to develop and optimize lead nurturing
Identify key SEO terms and drive website content creation to increase rankings in conjunction with our content team
Optimize landing pages and website properties for conversion through A/B testing
Develop and execute a cross­channel content marketing plan
Collaborate across the marketing organization to identify new content themes, topics and formats in collaboration with company thought leadership program
Play an active role in developing our messaging framework, persona value map, content roadmap, and content schedule

Your Profile
You have 3+ years of related startup experience, preferably B2B and SaaS
You understand the marketing technology landscape, and understand the needs and mindsets of marketers
You are creative and resourceful and love finding innovative ways to improve experiences for both customers and internal teams.
You possess a proven experience with Digital Marketing tools including: WordPress, Twitter, Hootsuite, Google analytics, Marketo and Salesforce
You have experience with SEO, social media, and digital marketing trends and best practices
You have a strong understanding of B2B marketing, demand generation, and the buyer journey
You are skilled at coordinating complex projects and aligning multiple stakeholders to achieve business goals
You are a team player with a positive attitude
You have excellent grammar, copywriting and communication skills in both English and German

Our Benefits
You will become part of a highly professional and motivated team
You will have the unique opportunity to experience and shape the development of a recently founded company by bringing in your own ideas
You will work independently, have all freedom you need and are thus able to personally grow and develop yourself on a constant basis
You will work at a modern, excellently equipped workplace in the heart of Berlin
You will benefit from a communicative, creative and stimulating environment

Do you want to be part of our success story?
We are looking forward to your online application.

How to Apply

Job Categories: Marketing. Job Types: Full-time. Job Tags: content, marketing, and online marketing.

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